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The impossible physical beauty. The air of cool detachment. The looks of disdain cast across the store. No, we’re not talking about the staff. We’re referring to the mannikins. In an experiment to create a gender neutral space, fashion retailer Selfridges has dispensed with male and female dummies at its Oxford Street store.
The project, titled ‘Agender’, has been developed in collaboration with furniture designer Faye Toogood. She has populated the space with abstract, genderless sculptures and placed the unisex garments on display, paradoxically, under fabric covers.
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According to Toogood, “By removing branding, gender differences and merchandising, we allow the garments to speak for themselves. In the 21st century we’re increasingly aware that gender is not a binary, and the way we choose to present ourselves as individuals shouldn’t be constrained by the artificial divisions of society or commerce.”
It’s fashion for men, fashion for women, but not for dummies.
Via. Design Week http://bit.ly/1xqagW4
