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No sex please…
The impossible physical beauty. The air of cool detachment. The looks of disdain cast across the store. No, we’re not talking about the staff. We’re referring to the mannikins. In an experiment to...
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A step forward
Glasses, watches, and now shoes: when the worlds of technology and fashion collide, sparks always seem to fly. The latest step forward comes from United Nude, who have enlisted the help of Ben van...
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McChic
The idea of wearing your Big Mac most likely conjures up images of mustard drippings ‘customising’ your shirt, a dill pickle ‘pin badge’, or BBQ dipping sauce ‘embellishing’ your jeans. Not such a...
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The cost of a bargain
From food, to our phones, to fashion – we’re all after a bargain. But it can be hard to see beyond a swing ticket, and recognise the true cost of the low prices we crave. Well, in a public square in...
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Does my app look big in this?
“Darling, you look positively Cara Delevingne in those.” Or, “Sweetie, you look like a carrier bag full of root vegetables.” That’s the thing about clothes shopping. It’s more fun to browse the racks...
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Soles with soul
For a number of years now, TOMS has been inviting consumers to put themselves in the shoes of others less fortunate. Its annual ‘One Day Without Shoes’ campaign highlights a programme to donate a pair...
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Be aware of what you wear
Sustainability and fashion aren’t two words that you often hear together. The whole fashion industry is more or less built on changing what’s in style every 3 months, but in the last few years...
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Sci-fi sneakers
The idea of trainers changing colour at the touch of a button sounds like an idea straight from your favourite sci-fi movie. But +rehabstudio, a creative technology company based in Shoreditch,...
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Light work
The stars, the sun, or something altogether more celestial, throughout history, people have often looked to the skies for answers. And despite the epic fail of the solar panel jacket from last year’s...
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Sexting sells
Brook Shields, Kate Moss, Marky Mark – Calvin Klein has never been one to shy away from sexuality in their ads. But for autumn winter 2015, the jeans brand has updated the idea that sex sells, with a...
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